How to get the most from a real estate agent when you
buy a house.
Most home buyers use a real estate agent or broker to help
find a home, negotiate the contract and handle other details of buying a home.
But before you hire an agent, learn all you can about the process so you know
what to expect from the professional who will assist you. You need to be
knowledgeable about your legal rights, your ideal home and neighborhood, your
financing needs and options, and how to evaluate comparable prices.
How Real Estate Agents Are Paid
Real estate agents work on commission, not salary, and get
paid only after your home search is over, the contract negotiated and the
transaction complete. Under the typical arrangement, the seller pays the
commission to the real estate agent, and the agent's services are free to the
buyer. Most listing brokers get sellers to pay 5% to 8% of the sales price. For
probate sales, commissions are set by the probate court. And for more expensive
homes, say over $500,000, or in competitive markets, sellers can sometimes
negotiate a lower commission rate.
Because most real estate transactions involve two brokers --
one that produces the buyer and one that helps the seller -- the commission is
divided, usually 50-50, between the two brokerage offices. Then, within each
office, the salesperson who handled the transaction gets a share, usually 50%.
Choosing an Agent
The agent or broker you choose should be in the full-time
business of selling real estate and should have, ideally, at least the following
five traits: integrity, business sophistication, experience with the type of
services you need, knowledge of the area where you want to live, and sensitivity
to your tastes and needs.
Get two or three recommendations from friends, family,
co-workers and others you trust. The best referrals come from those who've
recently bought or sold a home.
Ask each agent who's been referred to you to recommend one or
two people (other than themselves) they consider top-notch agents who can
fulfill your needs. It's a question the agent likely won't expect, but if he or
she balks or refuses to answer, there are plenty of agents who will. Not only
can the question provide you with others to interview, it also tests the agent's
honesty and integrity.
Don't work with an agent you meet at an open house, find in
the Yellow Pages or on the Internet without thoroughly checking the agent's
credentials, experience and practice.
All states regulate and license real estate agents and
brokers. Only agents who meet minimum levels of state-mandated education,
training and testing are licensed. Brokers, who generally oversee agents, have
more training, education and experience. Ask for proof. The license offers you a
layer of consumer protection should something go wrong.
Credentials
Real estate professionals obtain additional credentials from
their trade associations, which require a state license before the individual
can join. While credentials alone don't guarantee an agent's or broker's
success, they do indicate a certain level of professional achievement that can
translate into a less worrisome transaction.
Trade group membership is not legally required, but most
residential real estate sales are conducted by trade group members. Trade groups
offer yet another layer of consumer protection by mandating that members adhere
to standards of practice and a code of ethics. Trade group members are also
privy to listings, market information and other data that nonmembers must
struggle to obtain.
Trade group affiliation also gives agents the opportunity to
attain special credentials and designations that indicate a member has achieved
higher levels of professional skill. There are relatively few of these agents
and brokers, identified by certain initials (much like post-graduate degrees) on
business cards and other documents. The National Association of Realtors (NAR)
offers GRI (for Graduate Realtors Institute), CRS (Certified Residential
Specialist) and CRB (for Certified Real Estate Brokerage Manager, a designation
that is the brokers' counterpart to the CRS). Less than one-half of one percent
of association member brokers have this CRS designation.
NAR also sanctions specialists' designations for relocation
and international sales expertise as well as other specialties, should you need
them.
Many real estate companies also offer special in-house
training programs resulting in achievements that match NAR's designations.
Legal and Financial Relationships with Brokers
While you may have different options as to the type of legal
relationship you have with an agent or broker, normally the seller pays the
commission of the real estate salesperson who helps the buyer locate the
seller's house.
(See How Real Estate Agents Are Paid, above.)
What this means is that a homebuyer's agent or broker has a built-in conflict
of interest: Unless you've agreed to pay the agent separately, she won't get
paid until you buy a home, and the more you pay for a house, the bigger the
agent's cut.
Beware of dual agency -- that is, an agent, brokerage or
company representing both the buyer and seller. Legal in many states, dual
agency nevertheless comes with an inherent conflict of interest as the agent
attempts to fairly represent two opposing clients and collect the full
commission.
Consider working with a buyer's agent who represents you
exclusively (not both you and the seller) and is more likely to work with your
best interests at heart. He or she will split the total 5% to 8% commission with
the listing agent.
If you don't want to pay the going commission, consider a
discount broker who will charge you a reduced commission as small as 1%. Others
offer you a "fee for services" rate. You select from a menu of
services, such as preparing the written offer, and pay only for those you need.
Discount services are available from franchise operations such as Help-U-Sell (www.helpusell.com),
as well as from other independent real estate companies and individual brokers.
The advantage of hiring a broker by the service or hour is
that you get expert help with no built-in conflict of interest. The disadvantage
is that you may have trouble locating an outstanding broker who will enter into
such an arrangement. Also, you pay for the hours you use whether or not you buy
a house, and you must do a lot of legwork yourself, such as negotiating with the
seller.
Interviewing Agents
Once you've selected several real estate agents, let each know
you want to interview him or her for 45 minutes to an hour. You can talk in
person or on the telephone. Arranging the interview is a test of the agent's
willingness to spend time with you and his or her punctuality. Ask the broker to
sit in if you interview an agent. That will help you learn how not just the
agent works, but his or her office as well.
During the interview, explain your needs, how you like to work
and what you expect. Ask the agent to speak in plain English, not industry
jargon and acronyms. Let the agent know you are still learning about the
homebuying process.
Here are some of the major issues to discuss:
The number of homes the agent found for buyers and sold for sellers.
Don't accept a dollar amount answer. Ask for the addresses of recent
transactions. Scan the list for homes similar in price to what you can
afford. Determine if the homes are in the general neighborhood or community
where you are buying. If so, get the agent to talk about what you can expect
for your money and the pros and cons of the neighborhood or community.
Listings that haven't sold. Ask why, but don't blame the agent for
homes that were overpriced and sellers who've refused to reduce the price to
a fair market value.
Names of past clients. Ask for names of both buyers and sellers who
can provide references.
Financing. Ask the agent about mortgages, including special and new
loan programs, creative financing, mortgage brokers and lenders and other
financial details specific to your needs. Also ask about insurance and
taxes.
Management and communication tools. The real estate transaction is
an esoteric entanglement of details, tasks and duties. Ask the agent to
explain how he or she gets the job done, both online and off. Inquire as to
how often the agent will report to you on sales activity or buying leads.
You'll have to determine how much is enough for you, but once a week is a
minimum in a stable market. Daily check-ins could be necessary in a hot
market. Ask to see logs, checklists, worksheets and other tools or documents
the agent uses to keep track of the details from the house search and
financing through negotiating an offer and closing the deal.
Representation. Will the agent act as a dual agent representing
sellers with homes you may want to buy? If he or she is a buyer's agent,
representing you exclusively, ask if a contract with fees is required. Also
ask buyer's agents about fees in lieu of commissions, the duration of any
contracts and other details.
As you ask questions and discuss your needs, consider how well
the agent listens to your anxieties, fears and concerns. You want to feel that
the agent cares more about your needs than collecting the commission or making a
quota.
Once you've chosen an agent, don't double dip. Loyalty and
time commitment is a two-way street. If your agent doesn't have your full
attention, he or she may reciprocate. You'll also get a disconcerting array of
advice and opinions, at a time when you need straight talk.